Stop Worrying About PageRank

 

I've spent a lot of time in search engine optimisation forums of late trying to get better page rankings for my own site and that of some of my clients. A lot of novice webmasters have been led to believe that Google PageRank (a way by which Google determines the importance of a web page) is the be all and end all of search engine visibility.

Google updates the PageRank we see for pages periodically (usually 3 months) and the inexperienced often chant the mantra, 'when is the next PageRank update'?

This is a question that need not be worried about too much and to prove it I've written an article on the matter that I hope will put a few people straight.

You can read the article here.

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